To celebrate it BMW didn’t doubt congratulating Audi for winning the South African Car of the Year 2006. in Southern California where a billboard advertising the new Audi A4 has apparently been up for months. In that year, 2006, the BMW 3 Series won the prestigious World Car of the Year award. Autoblog reader Conor sent us this photo of Santa Monica Blvd.
They are known for their rivalry in technology and ads, however, their rivalry. 62-12-1-244-279 This was an included part with a 1981 R65 that I bought several years. The message sent is clear and one has to admit, the visual representation is very clever, an interesting marketing approach to online advertising and they make these “advertising wars” even more appealing to all of us. Audi, BMW ad war taken to the streets of SoCal. BMW and Audi are two of the leading German car manufacturers in the world. To bring support to their case, Lexus goes ahead and lists some of the optional features or packages available in the three German brands, but standard in the Lexus vehicles.
Bmw ad wars full#
Where optional is standard”, a conclusion to the full message: “There’s NO JOY, NO PROGRESS, NO ELEGANCE, in paying extra for what should come standard”. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna. consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. In their latest online adverts, Lexus is trying to make a strong statement to its direct competitors: BMW, Audi and of course, Mercedes.īMW has been placing their bets on the “Joy” marketing slogan, Audi has been tooting their own horn with “Progress is beautiful”, and Mercedes claims its superior elegance, but Lexus comes to dis all of these statements with their own:” The Lexus Range. Experience the world of BMW, built on automotive brilliance and unrivalled innovations to deliver. Last one to join the “advertising duel” in the automotive world is the Japanese luxury automaker Lexus.
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